We’re not ones to sit on the sidelines

Developing people is our passion

Section Styles full-width

Leading The Way

The Wayfoundry was founded by Tim Sipprell & Jennifer Briggs, long-time colleagues with a shared passion for developing people. Combined, they have built successful businesses from scratch, coached entrepreneurs, held significant leadership positions, and collected multiple post-graduate degrees and several professional designations.

Say hi

Meet Tim

Tim began his career as an accomplished marketer, representing national, blue-chip brands while working with the iconic advertising agency Fallon McElligott while it thrust itself into the best-agency-in-North-America conversation. Innovation and creativity were the norm in those early days, but don’t put Tim in a box.

With a Masters in Business Administration from the University of Minnesota’s Carlson School of Business, decades of entrepreneurial success in real estate parsing data and economics, Tim’s unique ability to marry creativity and logic has propelled his success in developing course curriculum and helping others navigate their path of personal development.  

With two grown sons, his hockey playing and coaching days are now behind him. Tim now focuses his spare time on reading and being outdoors--skiing, cycling, running, hiking and especially getting his backside kicked by his boys on the golf course. 

Say hi again

Meet Jen

Jen began her leadership journey as a bossy pants five-year-old telling school kids what to do. She’s since learned that leadership is a lot less about managing what people do, and a lot more about evoking the best of who they become. She has served in leadership roles for 23 years, first in the nonprofit world, next as the Founder and CEO of her thriving real estate business, and as General Manager of the largest real estate network in the Twin Cities.

Honing her skills in successfully training, consulting, and coaching hundreds of employees and entrepreneurs both on business systems, and personal growth, she became known for her ability to charge a room with energy, develop and propel teams, and butcher every idiom known to mankind (in front of a crowd).

Jen's approach to her work is fueled by the belief that we all have everything we need to become the person we desire, and that growth and evolution is always within reach. Ultimately, businesses grow to the extent that people do. The Wayfoundry says it well: better people build better brands and Jen’s mission is to help build better people.

With three daughters, one Ausiedoodle, a love for live music, gym time, nature and reading, she stays busy in her little corner of Minneapolis.

ready FOR YOUR JOURNEY TO START?